Advertising teams today manage dozens of platforms, rising ad costs, and increasing pressure to prove real business outcomes—not just clicks or impressions. Without the right advertising management tools and a strong tech stack, it becomes difficult to connect ad spend with the conversions that truly matter.
Pairing an ad management platform with a strong call-tracking solution like AvidTrak ensures every click and every call is captured and attributed, giving marketers complete campaign visibility.
This guide covers the 10 best advertising management tools in 2025 and explains why advanced call tracking significantly strengthens ad performance measurement.
How Strong Call Tracking Completes Advertising Management
Most advertising management tools measure online engagement—clicks, impressions, form submissions, and website behavior. But they fail to track conversions that happen over the phone, which is where high-intent leads often convert, especially for:
- Service-based businesses
- Local retailers
- Healthcare providers
- Home services
- Automotive businesses
Without call tracking, marketers risk under-reporting results and investing in the wrong channels.
AvidTrak solves this visibility gap by:
- Assigning unique tracking numbers to each ad
- Recording calls with AI-powered transcription
- Tagging calls by source, campaign, keyword, and outcome
- Syncing enriched call data directly into the CRM
This delivers a true end-to-end view of campaign performance, enabling smarter budget allocation, faster lead follow-ups, and accurate ROAS reporting.
Pairing AvidTrak with an ad management platform turns fragmented data into complete campaign intelligence.
Best Advertising Management Tools 2025
6Sense
6Sense is built for B2B teams using account-based marketing (ABM). It helps identify high-intent accounts, run targeted display and social ads, and sync audience data with CRMs.
Key Features
- Account targeting
- CRM sync
- Segmented ad campaigns
- Basic campaign analytics
Limitations
- No phone call tracking
- No offline conversion mapping
- Lacks voice analytics
Final Verdict
Best for top-funnel ABM visibility, but not ideal for businesses that depend on phone leads or outcome-based attribution.
AdRoll
AdRoll is popular among e-commerce brands and SMBs running display and social ad campaigns.
Key Features
- Pixel-based conversion tracking
- Dynamic display ads
- Unified social + display ads
- CRM integrations
Limitations
- No call tracking
No voice analytics - Offline conversions not supported
Final Verdict
Excellent for e-commerce, but not suitable for teams needing phone-based conversion visibility.
Asana
Asana is a project and workflow management platform widely used by marketing teams to organize ad launch tasks.
Key Features
- Task management
- Timelines
- Team dashboards
- Collaboration tools
Limitations
- No call tracking
- No lead attribution
- Not designed for campaign conversions
Final Verdict
Great for organizing work, not for measuring advertising outcomes.
Celtra
Celtra focuses on creative production, helping teams design and export digital ad assets faster.
Key Features
- Creative collaboration
- Ad templates
- Cross-channel previews
- Version control
Limitations
- No performance tracking
- No call attribution
- No CRM connectivity
Final Verdict
Ideal for creative teams, but lacks tools for conversion or call analytics.
Google Ad Manager
Google Ad Manager centralizes ad delivery across web, mobile, and video inventory.
Key Features
- Inventory management
- Multi-format support
- Ad pacing and optimization
Limitations
- No CRM-connected targeting
- No call tracking
- Limited conversion insight
Final Verdict
A powerful delivery tool but not built for full-funnel visibility or phone-based conversions.
Hootsuite
Hootsuite helps manage paid and organic social campaigns in one place.
Key Features
- Social scheduling
- Social ad monitoring
- Engagement tracking
- Unified campaign calendar
Limitations
- No call attributio
- Limited conversion insights
- No voice-based lead analytics
HubSpot
HubSpot combines CRM, marketing automation, and basic ad management capabilities.
Key Features
- CRM lead tracking
- Form tracking
- Email + social campaigns
- Basic ad attribution
Limitations
- No call transcription
- No phone routing
- Call-based conversions not tracked
RollWorks
RollWorks is another ABM platform offering account targeting and multi-channel ad activation.
Key Features
- Account-level targeting
- CRM integration
- Intent data signals
Limitations
- No phone lead tracking
- No call analytics
- Offline conversions unsupported
XtremeReach
XtremeReach specializes in video ad management across TV, CTV, and digital channels.
Key Features
- TV + CTV campaign delivery
- Video asset management
- Broadcast scheduling
Limitations
- No call-based attribution
- No CRM sync
- No voice analytics
AdEspresso
AdEspresso helps teams build, test, and optimize Facebook and Instagram ad campaigns with ease.
Key Features
- A/B testing
- Easy ad creation
- Budget controls
- Social ad analytics
Limitations
- No phone tracking
- No call attribution
- Incomplete offline
- conversion reporting
Why AvidTrak Is the Best Choice When Call Tracking Is Essential
While most ad management tools track online actions, very few capture the conversions with the highest intent: phone calls.
AvidTrak delivers unmatched visibility with:
✔ AI-Powered Call Transcription
Every call is recorded and transcribed for keyword and intent analysis.
✔ Per-Ad and Per-Channel Phone Attribution
Know exactly which campaigns, keywords, and creatives generate the best calls.
✔ CRM Sync for End-to-End Tracking
Automatically sends call data, tags, and outcomes into your CRM.
✔ Transparent Pricing & Responsive Support
No hidden costs, no unclear usage fees—full visibility.
With AvidTrak, marketers get complete clarity on the revenue impact of every campaign—clicks + calls—making it the perfect partner for any advertising management platform.
Conclusion
Advertising management tools help streamline campaigns, improve ad delivery, and centralize reporting. However, most platforms do not measure phone-based conversions, leaving significant gaps in ROI analysis.
By pairing your preferred ad manager with AvidTrak’s advanced call tracking, your team gains:
- True multi-channel attribution
- Complete conversion visibility
- Accurate ROAS reporting
- Better budget allocation
- Faster lead follow-up
This combination transforms advertising from guesswork into data-driven intelligence.
Faq’s
What is an advertising management tool?
An advertising management tool helps plan, track, optimize, and report digital ad campaigns across multiple channels.
Why is call tracking important for advertising?
Phone calls often convert better than online form submissions. Without call tracking, marketers miss critical conversion data.
Can I integrate call tracking with ad platforms?
Yes. Tools like AvidTrak integrate seamlessly with Google Ads, Facebook Ads, CRMs, and analytics platforms.
Which tool is best for creative asset management?
Celtra is best for creative teams needing fast ad design and workflow collaboration.
Which platform is best for ABM advertising?
6Sense and RollWorks are strong options for B2B account-based advertising.