How to Use ChatGPT to Write Marketing Copy that Feels Human and Persuasive is easier than you might think.
Yes, really!
ChatGPT, as an AI language model, has been trained on a massive amount of text data, including ad copy, promotional materials, and full-scale marketing campaigns. This training enables it to understand and replicate the tone, structure, and persuasive techniques commonly used in marketing.
All it needs is the right input or prompt, and you’re good to go. In this blog, we’ll walk you through how you can use ChatGPT to create excellent marketing copy with minimal effort and maximum impact.
About ChatGPT
ChatGPT, developed by OpenAI, is an advanced AI-powered chatbot built on the Generative Pre-trained Transformer (GPT) architecture. It’s designed to understand natural language and generate human-like responses, making it a valuable tool for a variety of content creation needs. The free version operates on GPT-3.5, which was trained on a vast dataset of books, websites, and online content sources. However, GPT-3.5’s knowledge is limited to information available up to September 2021, which can affect the relevance of time-sensitive topics.
For users focused on writing high-quality marketing copy, OpenAI’s premium version—GPT-4—offers a significant upgrade. GPT-4 delivers more accurate, nuanced, and context-aware responses. It also includes improved creativity, better understanding of prompts, and more reliable outputs, especially for professional writing tasks. While GPT-4 is only available through the paid ChatGPT Plus plan, it’s well worth considering for marketers, content creators, and businesses that want to generate compelling and conversion-focused copy with AI.
Can ChatGPT Create Good Marketing Copy?
Yes! ChatGPT is a powerful AI tool that can help you create all types of content to meet your marketing needs. It works by understanding your prompts and instructions, then generating relevant, well-written, and creative content based on them.
If you’re wondering how to use ChatGPT to write marketing copy, the process is simple yet effective. Whether you need high-converting ad copy, SEO-friendly marketing content, engaging blog introductions, persuasive landing page copy, or detailed product descriptions — ChatGPT delivers strong ideas and ready-to-use drafts. With the right strategy and prompts, it becomes not just a time-saver but a true productivity booster, helping you craft content that resonates with your audience and aligns with your business goals.
ChatGPT’s Copywriting Features
Now, let us address how to maximize the use of ChatGPT while composing advertising copy for your company.
One of the best aspects of ChatGPT is just how easy it is to use. If you provide it with good and concise input, it’s possible to create fantastic marketing content within seconds. A fantastic headline, product description, or even an entire social media post is something that ChatGPT makes easy and convenient.
Let’s say you need to sell a new cell phone, for instance. Give the right input to ChatGPT, and it will write a good social media post automatically that showcases the phone’s top features and calls to action. Yes — that easy.
Before you start designing, do some planning, though.
Ask yourself:
- Who are you writing to? Who are you trying to reach with this piece of content?
- What will suit them best in terms of approach or method?
- What tone and message will they be receptive to? Will it need to be warm, formal, humorous, or persuasive?
Sitting down for a few minutes to think these things through can make a huge difference in the value and impact of the copy you create.
In the following, we shall walk you through easy tips and proven methods on how to maximize the benefits of ChatGPT, namely the free version.
Begin with Basic Research
Before you begin writing marketing content, it’s essential to conduct some basic research, and this is where ChatGPT can be incredibly helpful.
Understanding your target audience — their needs, preferences, and pain points — is the foundation of creating marketing copy that resonates. When you know what truly matters to your audience, you can craft messages that grab their attention and inspire action.
Learning how to use ChatGPT to write marketing copy includes using it for audience research as well. Simply ask ChatGPT the right questions, and within seconds, you’ll uncover insights about what your potential customers are looking for. This makes the process of discovery faster, more efficient, and highly effective.
For instance, if you are selling a Content Management System (CMS), you could ask ChatGPT such questions as:
- What are the most-used features in a CMS?
- What makes an easy and effective CMS to work with?
- Why would anyone ever want to switch from their current CMS to another one?
- What are some of the common pain points users have with website builders?
You can even go a step ahead by asking questions regarding industry trends, feature differences, or purchasing behavior in your own niche. These responses will assist you in crafting messages that do more than educate but also resonate with the target demographic. The better you know their pain areas and expectations, the more meaningful and effective your marketing copy will become.
Such research not only saves your time but also assists you in establishing trust and enhancing the likelihood of turning readers into customers.
Use ChatGPT to Brainstorm Ideas
ChatGPT is a great brainstorming tool for new and innovative ideas for content. This is what you can do:
Prepare your topic or problem so that ChatGPT can provide you with targeted answers.
Example: “I require innovative solutions to improve customer retention in our web store. What do I do?”
- Ask for innovative answers by asking more questions like:
“What are some innovative or non-traditional ways of doing this?” - Never shy away from asking for more details or rephrasing a great idea.
- Combine ChatGPT’s suggestions with yours and come up with innovative ideas.
- Go through the concepts, then narrow down and refine according to your objectives and viability.
- Experiment with having a few sessions to leverage past answers and create high-quality, personalized content concepts.
Use Successful Copywriting Structures with ChatGPT
AIDA – Attention, Interest, Desire, Action
This tried-and-tested marketing formula guides consumers through their purchasing process. Here’s the use of it:
Attention: Hook the reader with an interesting opener.
Interest: Share exciting features or facts to sustain their interest.
Desire: Create emotional appeal or aspirational messaging to build desire.
Action: Close with a strong call-to-action (CTA).
Example prompt to ChatGPT:
I’m selling a travel bag. Please write a video script using the AIDA model.
PAS – Problem, Agitate, Solution
This method is especially effective for creating persuasive marketing content:
Problem: Identify a pain point or challenge your audience faces.
Agitate: Make mention of the frustration or repercussions of that issue.
Solution: Introduce your product or service as the perfect solution.
Example prompt for ChatGPT:
Write a product description in PAS: Emphasize the key problem, create frustration, then introduce the site as the solution.
BAB – Before, After, Bridge
The BAB formula bridges existing issues and ideal results, and then introduces the bridge between.
Before: State the audience’s existing pain or issue.
After: Show the good results from your solution.
Bridge: Show how your product makes that change happen.
Example prompt to ChatGPT:
I need to sell a shampoo. Use BAB to create a copy: Show the problem, then show the after-effects, and describe how the shampoo bridges that changes.
Maximize the Value of ChatGPT’s Marketing Copies
To enhance performance, some preparation needs to be made before submitting prompts to ChatGPT.
- Study your competitors and their messaging.
- Collect feedback from your customers to understand what they care about.
- Monitor trends and discussions on social platforms.
- Use your internal data to analyze customer behavior and preferences.
- After getting ChatGPT’s output, don’t hesitate to regenerate or refine it for better personalization.
- Personalization and slight edits will make the content feel more human and relevant.
ChatGPT Alternatives for Writing Marketing Copy
While ChatGPT is highly versatile, some other AI tools for writing marketing copy exist, too:
Bing AI: Bing AI is Microsoft’s conversational chatbot integrated into Bing Search and Microsoft 365 apps. It uses advanced AI to deliver real-time, search-backed responses. Ideal for research, content suggestions, and quick answers, Bing AI combines web results with natural conversation. It’s especially helpful for marketers and professionals who need reliable, up-to-date information.
Jasper Chat: Jasper Chat is an AI-powered chatbot designed specifically for content creators and marketers. Though its knowledge base only goes up to mid-2021, it excels at generating engaging, well-structured content. It’s known for producing brand-friendly copy, blog ideas, and marketing messages with a conversational tone. Jasper is especially useful for creative writing and brainstorming sessions.
Want to Use ChatGPT for Marketing Copy?
ChatGPT is an extremely versatile writing and marketing tool. You’re writing lengthy blog posts or brief marketing copy; this AI assistant can assist you in saving time, generating ideas, and increasing efficiency.
We’ve shared essential information and tips on using ChatGPT to your advantage. It’s now your turn to implement them and develop marketing messages that entice and convert. ???
Let ChatGPT assist you in boosting your brand with exceptional marketing copy!
Conclusion
ChatGPT has transformed how businesses approach content creation, especially when it comes to marketing copy. From generating fresh ideas to applying proven frameworks like AIDA, PAS, and BAB, it streamlines the entire writing process.
Whether you’re creating social media posts, product descriptions, or sales emails, ChatGPT delivers quick, creative, and tailored results to fit your needs.
Understanding how to use ChatGPT to write marketing copy gives you a competitive edge. Combine your market knowledge with ChatGPT’s capabilities to produce content that truly resonates. Just remember to personalize the output, align it with your brand’s tone, and refine it for quality.
Start using ChatGPT today to boost your marketing impact and create compelling copy your audience will love.
FAQ’s
Can ChatGPT entirely replace a human copywriter?
Not quite. Sure, ChatGPT can churn out good drafts and concepts in seconds, but it does not have the emotional IQ, total brand knowledge, and imaginative strategy a seasoned human copywriter possesses. It’s wonderful as a complementary tool to inspire creativity and shave minutes off one’s day — but not as a substitute.
How do I ensure ChatGPT’s marketing copy sounds like my brand?
Begin with giving specific instructions. Use your brand voice, type of audience, important values, and choice of tone. As ChatGPT gives you a draft, edit it toward your brand voice. You will achieve better results with time through repeatedly fine-tuning your inputs and outputs.
What if the output of ChatGPT seems too generic?
That’s normal. Make your prompt more precise. Rather than “Write ad copy for a product,” write “Write a playful, approachable Instagram caption for a vegan protein bar for health-conscious millennials.” The more precise you are, the better the output.
Can I use ChatGPT for publicly published content?
Yes, but edit and proofread first before posting. ChatGPT will provide you with correct-sounding but stale or even wrong information, particularly in the free version. Double-check grammar, tone, and accuracy of facts so that the content is brand-safe and high quality.
How can I improve writing prompts for ChatGPT?
Practice is ideal. Begin learning from instructions that produce favorable results and practice them based on that. Divide bigger work into smaller parts, provide context, and define the format you require. With time, you’ll get a sense of how ChatGPT interprets input and be confident in directing its output.