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Visibility counts in a hyper-competitive digital environment. Businesses that rank near the top of search engine results pages (SERPs) have far better odds of attracting potential customers. Underpinning this visibility

Consumers have today embraced the online world of buying and selling as their second nature. In the background of almost every silky online purchase made by the buyer lies a

Currently, marketing practices have shifted from the conventional advertisements to dynamic campaigns, which are fast spreading, especially in this hyper-connected world. One of them is viral marketing; a very modern

As the landscape of digital marketing shifts and grows, one constant remains: is SEO dead? With annual algorithm tweaks, novel developments like AI, and the modification of consumer behavior, speculations

The consistency of coming up with good quality content proved to be a major hindrance for marketers, content creators, and companies. Thankfully, the smarter alternative to staying visible and relevant

Ethical issues in marketing automation are attaining serious attention as businesses increasingly rely on AI-powered tools to engage customers, nurture leads, and streamline advertising. While automation delivers efficiency and personalization

While the internet impacts virtually all modern purchasing decisions, businesses are today competing with one another in a single critical area: search engine results. The SEO Strategist​ -the digital expert

Advertising is an evolving discipline, and this is the defining characteristic that technology, consumer behavior changes, and world events bring about within it. A number of brands have changed the

Incrementality testing refers to a scientific approach that can be used to isolate and measure the direct impact that a marketing initiative had on its intended audience. The objective would